Join us on Wednesday, November 2 for a program on two of the hottest topics in the Sitecore world today - its acquisition of Pectora and the new Customer Engagement Platform.

Revolutionize Your Digital Marketing

Everyone is talking about Sitecore's new Customer Engagement Platform, which includes the newly released Digital Marketing Suite (DMS).  But the release of this new platform has led to a lot of questions from current Sitecore users seeking new ways to engage their audiences with the Sitecore CMS. 

During the November DC Sitecore User Group Meeting, Bill Sapp will describe how Sitecore users can revolutionize their digital marketing efforts by engaging prospects and customers in two-way conversations with the new DMS.

We will explore the customer journey on Sitecore-powered sites, and how it can be shaped using the Customer Engagement Platform. Bill will also discuss the Customer Engagement Platform more broadly, and demonstrate the newest functionality in action. 

Sitecore and Pectora: Bridging the Gap Between Digital and Print

In July of 2011, Sitecore acquired Pectora, long-standing Sitecore technology partner and provider of web publishing solutions for deep integration with print-based projects. 

The Pectora product line is being integrated with Sitecore and has been named the Adaptive Print Studio. During this presentation, Erika Keirstead will discuss how the combined offering brings together print and web design teams to deliver more dynamic, personalized, customer-facing print media including brochures, catalogs and magazines.  

Participants will learn how Adaptive Print Studio bridges the gap between the print and digital worlds during a product tour showcasing its ability to accelerate media publishing across channels.

Speakers:

William (Bill) Sapp, Regional Sales Manager | Sitecore

Over his 15 years in web-based technology Bill has worked with hundreds of organizations in nearly every sector of the market and throughout North America.  He served as an evangelist for both market leaders and market makers.  His approach with any project involves understanding the ‘mission’ and the success targets.  His advice always includes his experience and perspective earned in advertising, document management and research markets. 

Bill’s strength is in making connections for his clients allowing new ideas to surface - critical for today’s web of conversation and engagement.  Since joining Sitecore in late 2008, Bill has worked with clients and partners in the Mid-Atlantic and Southeast region.

Erika Keirstead, Product Marketing Manager | Sitecore

Erika has a broad product marketing background in Web technologies with the last 7 years focused on Web Content Management and E-Commerce space. Throughout her 14 years in web technology Erika has worked with clients in nearly every vertical in both public and private organizations worldwide. Since joining Sitecore in January 2011, Erika has been tasked with global product marketing responsibility for E-Commerce Services and the Adaptive Print Studio.

About the DC-Area Sitecore User Group

The DCore User Group is dedicated to providing a forum for Sitecore users, prospective users, and partners in the Mid-Atlantic and metro D.C. area to share best practices, network, and expand their knowledge of the Sitecore Web Content Management System. The group is open to anyone using or considering the Sitecore CMS, or who has an interest in .NET CMS platforms, regardless of technical proficiency.